← BACK TO DISCOVERY
Tony Asher
Biography
Anthony D. Asher (born May 2, 1939) is an American songwriter and advertising copywriter who is notable for his collaborations with Brian Wilson (of the Beach Boys) and Roger Nichols in the 1960s. Asher co-wrote eight songs on the Beach Boys' 1966 album Pet Sounds, including the singles "God Only Knows", "Wouldn't It Be Nice", and "Caroline, No". According to Asher, he mainly served as a lyricist for Wilson's songs, but in some cases also contributed musical ideas. Asher also composed jingles, such as Mattel's slogan "You can tell it's Mattel—it's swell!", and contributed songs to The Partridge Family.
Top Filmography

7.0
Beautiful Dreamer: Brian Wilson and the Story of Smile
2004 // MOVIE

7.7
Classic Albums
1997 // TV

6.4
Classic Albums: The Beach Boys - Pet Sounds
2010 // MOVIE

6.8
The Beach Boys: Endless Harmony
2000 // MOVIE

6.7
Brian Wilson: I Just Wasn't Made for These Times
1995 // MOVIE
7.0
The Beach Boys: Wouldn't It Be Nice
2005 // MOVIE

0.0
Pet Stories
2003 // MOVIE